Case Analysis Essay Example | Topics and Well Written Essays - 1000 words - 2

Case Analysis - Essay Example One another importance service provided by BizRate was research on the market performance of the companies. The web portal made use of the customized survey forms filed by the customers to tabulate the research findings. These research findings acquired much market demand as it helped the companies to analyse their market performance and strategies. In October 1999, BizRate released a new website which had added features like merchandising and referral services. The company along with its listed merchants gained remarkably huge response for this innovation. The pace of market involvement and revenue generation was accelerated through this creative effort. This prophesied the scope that the company would have in ecommerce. However a concentration on ecommerce would mean that the company will have to drop out its research services as managing both effectively would not be possible within the capacity of the company. BizRate is thus in a very important stage where they are to take a cru cial management decision pertaining to the primary focus of the company. Given the advantage that the company gained after lodging newer features like merchandising and referral services, the company and its management has felt the scope that its holds as a ecommerce company. There had been substantial increase in the revenue as well, after the implementation of the new features. However so as to concentrate more on ecommerce, the company will have to completely drop out the research services for which it was renowned for. As the manpower had attained optimal exploration for the sake of research services, it was not possible for the company to equally concentrate on both research and ecommerce with the existing facilities. The company had to fix their primary focus on either of the business operations. The case study does not provide data