Cbs Tells Sodastream to Revise Brand-Bashing Super Bowl Essay

Every year, the Super Bowl attracts some of the best and most high-priced advertising in the world. But it also lures a horde of publicity-seekers claiming their commercials have been censored or rejected by the host network. In nearly all cases, the complaining marketers never really had a shot at the Super Bowl, thanks to shoddy production values, truly objectionable content and, more often than not, the inability to pony up more than $3 million for an ad. And it’s a common occurrence for the network to ask event sponsors to tweak or edit the content for a variety of reasons (which also can yield a PR bonanza if a sponsor cries foul — just ask serial offender GoDaddy.com). But SodaStream, a mainstream advertiser that some time ago purchased a spot in the game’s fourth quarter, said this wasn’t a PR gambit. So what’s the issue? The content of its planned commercial seemed to have concerned CBS because it was a direct hit at two other Super Bowl spo nsors and heavy network TV advertisers: Coke and Pepsi SodaStream, which sells home soda-making machines, has already run afoul of authorities in the U.K. for a Bogusky-crafted spot indicating its product is more environmentally friendly than established sodas; the spot shows branded bottles and cans of soft drinks exploding into thin air. For the Super Bowl, it hoped to up the ante with a spot depicting truck drivers clad in clothing with Coca-Cola and Pepsi marks on them, according to Ilan Nacasch, SodaStream’s chief marketing officer. â€Å"We really tried to comply with the standards† set by CBS, he said. At the same time, he added, â€Å"We were taking it to a new level, and that’s the level where they apparently judged to be going too far.† Interestingly enough, Pepsi has scored big points with viewers over the years by showing Super Bowl ads with Coke deliverymen abandoning their employer wholesale for a sip of a Pepsi drink. Of course, Pepsi (and, for that matter, Coke) buys multiple ads in the Super Bowl each year, as well as spends millions of dollars on other broadcast-TV advertising. Another Super Bowl sponsor, Anheuser-Busch InBev with Pepsi this year for in-store displays and promotions. A CBS spokeswoman said network executives declined to comment. â€Å"Bummed,† Mr. Bogusky, famous for his work at CP&B still in the game with an older spot we tweaked.†

Medicine Alone Cannot Stop the Spread of HIV/Aids in Sub-Saharan Africa Essay

If the world was to be made a better place to live, then only two things stand on the way to that realization: abject poverty and disease. In fact, it is not surprising that the two are some the major concerns of the 21st century in many countries. The UN, in its part, identifies fighting HIV/Aids globally and abject poverty in third world countries as the roadmap to the attainment of the Millennium Development Goals (United Nations Industrial Development Organization, 2004, 46). However, the reality in the developing countries point to a glaring truth: the fight has a long way to go. Indeed, the present generation of the third world’s suffering masses inherited their misery from their predecessors, and there is a likelihood that they will pass on their woes to their children. In the fight against disease, it is apparent that HIV/Aids has claimed the priority previously given to malaria. In Africa, especially, most non-governmental organizations are involved in helping the continent grapple with its burden of Aids patients. Almost daily, the UN, The World Bank and donors from the developed west dispatch consignments of relief aid in the form of antiretroviral drugs to Africa to help Africa fight the pandemic. Regardless, it is becoming increasingly clear that in Africa, the world is collectively losing the war against HIV/Aids. Instead of decreasing, infections in most countries are increasing, while more and more people continue to die from HIV related complications. The present situation is a strong indication that the approach taken to fight the infection is not working. Much of the efforts are directed toward treating the problem, while ignoring a host of other factors which hinder successful containment of the disease. They include cultural practices, poor leadership, ignorance, grand official corruption as well as poverty. In sub-Saharan Africa, especially, these milestones undermine any efforts to fight the disease. In reference to the situation in sub-Saharan Africa, the paper argues that medicine alone cannot rid humanity of the Aids scourge. As far as HIV/Aids is concerned, all that medicine can do is treat symptoms, but not prevent its spread. In this regard, Aids continue to rampage because resources are directed towards addressing infection cases, while ignoring the factors that lead to more infections. Even if medicine was to completely cure the disease, new cases will always arise. Thus, the major weakness of a clinical approach to fighting HIV/Aids in sub-Saharan Africa is that it only tackles a fraction of the contributing factors, but attempts to help those already infected (McKee, et al, 2004, 297). Other than preventing mother-child infection during birth, medicine does little to address the Aids scourge in the wider context. While it targets victims, it doesn’t address the cultural and socio-economic factors that continue to add more victims to the fold. Surprisingly enough, most of these contributing factors have no medical dimension at all, leading to the conclusion that more than medicine alone can contain the Aids scare in sub-Saharan Africa. Poor leadership among Africa’s political class makes the fight against HIV/Aids a hopeless endeavor (Europa Publications, 2004, 25). Their lack of national vision ensures that pertinent issues related to the eradication of preventable diseases are ignored. As a result, poor policies are formulated, which are equally poorly implemented. It is strange that since 1979 when the first cases of the infection was diagnosed among gays in New York, USA, 30 years later, the scourge is hitting hardest thousands of miles away, where gay relationships are a taboo. On the contrary, the developed nations have successfully contained its spread, which had little to do with advanced medicine. The underlying fact is that medicine neither cures nor prevents one from contracting the viruses. It therefore follows that the efforts that led to the successful containment of the infection in the west had little to do with medicine. On the other hand, good governance and effective policies could be attributed to their success. In stark contrast, most sub-Sahara African countries have no clear policies on how to fight the scourge and prevent further infections. Related to poor governance is rampant corruption in government. The drive to fight Aids is largely funded by donor aid. However, management of the funds is left to the beneficiaries, whose lack of commitment to the cause makes them to divert resources meant to help victims. Over the years, corruption in Africa has evolved into a mafia-like cartel, with a wide network of connections through which finances are siphoned from public coffers. When corruption becomes a culture, as already it is in sub-Saharan Africa, resources meant for a national cause always find their way into private hands. It has been widely argued that Africa suffers not because of limited resources, but rather because those resources are misused to serve the interests of a few people. It s the same with resources meant to fight HIV/Aids. Regardless how much the World Bank and donors pump into Africa, the problem is going to persist as long as the corruption exists. The argument that Africans should be left to run their show on grounds of autonomy is guise to allow corrupt individuals in control. The hopelessness of the continent is the realization that donors must budget for the expenditure to the last coin, otherwise they should be willing to keep a constant cash-flow to sustain the greed of embezzlers. Cultural practices are the greatest obstacle in the war against the spread of HIV/Aids (Baxen and Breidlid, 2009, 33). In some parts of sub-Sahara African countries such as Kenya and Uganda, female circumcision is a common practice in most communities. In Kenya, for instance, genital mutilation is the pre-requisite to marriage, and as such, all girls must face the knife to get a husband. The practice is deeply rooted in the Maasai community, where girls are snatched from school to be circumcised before they are hurriedly married off. However, the greatest danger is not marriage, but rather the circumcision itself. It is not conducted by a doctor, but by a local midwife or herbalist, who knows little about sterilization and hygienic handling of incision instruments. Consequently, the initiates share one knife, thereby increasing chances of infection. Similarly, polygamy and wife inheritance practices is a great danger. Among the Luo tribe of Kenya, widows are inherited by their husband’s brothers, regardless the cause of death. It is through such practices that the pandemic spread rapidly in the community, wiping out whole families in quick successions. In Swaziland, the king himself is the trendsetter of polygamy. He holds the annual Dance of the Reeds, whose sole purpose is for King Mswati to choose an additional wife from among the virgin dancers. The political system of the country is monarchial, and the king has repeatedly managed to defeat dissenters and activists opposed to his excesses. Thus, if the very leaders who are supposed to give direction are lost in cultural practices that promote the spread of the virus, then no medicine will stop it from claiming the masses who look up to such leaders. Like in a battle, the folly of a general is the doom of a whole platoon. Now, Swaziland is a tiny country surrounded by S. Africa, whose president recently raised eyebrows (and nods of agreement among polygamists) when he took his fourth wife, who until then, properly speaking, was his concubine. Earlier on, he had surprised many when he agreed that he had lavished his sexual prowess on an HIV positive female friend, but calmed people’s fears that he had taken a shower immediately afterwards- to prevent infection. When such hogwash comes from a head of state, it reflects the pathetic situation of the whole nation. How can such a leader implement any effective policy, when he believes in myths and superstitious convictions? Therefore, the cure for Aids, ironically, is not medicine: it is changing the beliefs and attitudes of the people. There is nothing that blinds like ignorance. The West is free from the tentacles of the Aids scourge largely because their populations are literate, and aware of effective prevention measures. On the contrary, high illiteracy in sub-Saharan Africa has made many sufferers victims of ignorance (Coriat, 2008, 147). In fact, literacy levels reflect the socio-economic status of a population. The living conditions of most Africans is largely pegged on their level of education. In relation to HIV/Aids, lack of information due to the inability to read or write, exposes many people to situations where they could contract the virus without their knowledge. For instance, people share cutting objects such as razors, knives and needles; oblivious of the dangers to which they expose themselves. In addition, information about HIV/Aids is mostly available in foreign languages, which only a few, the educated ones, could understand. Thus, those who are illiterate, and who comprises the majority in sub-Saharan Africa, are denied access to information that could save their lives. Lastly, sub-Saharan Africa is staggering in abject poverty (United Nations Industrial Development Organization, 2004, 87). Poverty contributes to the spread of the infection as many young women engage in commercial sex to make ends meet. In most towns, the mushrooming of slums is attributed to the influx of jobseekers who come to make a living (Brower and Chalk, 2003, 40). However, Africa is generally characterized by high unemployment rates. Consequently, failure to secure a job leads many to slum life, and for most ladies, prostitution (Zichichi, et al, 2001, 627). The danger of prostitution is due to the fact that commercial sex workers do not choose their clients. As it were, they are picked, laid and paid, period. Even if their customers were infected, they can do little to protect themselves, since the ‘terms of engagement’ are determined by the amount the customer is willing to pay. If one decides not to use a condom, then the price is bigger to account for the risk involved. However, it is common knowledge that those who are aware of their positive status willingly infect others, and therefore could pay as much as they can afford to derive pleasure and, as a bonus, recruit one more victim into their society of the infected. In conclusion, the nature of the spread of HIV/Aids is much overwhelming, requiring more than medical intervention for its prevention. Many socio-cultural, political and economic factors contribute to its spread, which must be addressed to effectively contain the pandemic. In sub-Saharan Africa, poverty, corruption in government, cultural practices such female circumcision, polygamy and wife inheritance, as well as poor leadership are responsible for the persistence of HIV/Aids. Thus, concentrating on medicine alone could is not going to save the masses from the incurable virus.

Greasy Lake

The Difference Between, Story and Song In the story and the song, what is too be learned? The story and the song are different in so many ways. The story has a dark side to it and it is not all fun and games anymore. The boys in the story get hurt and scared. The song on the other hand has a lighter touch to it. The boys are having a great time and living it up. They do not focus on the next day just what is going on at the time. They both show how teenagers can be irresponsible and not have a care in the world. They also have their unique qualities to the story they tell.The setting in the story had a dark side to it. It was all fun and games as they rode around town, got drunk and smoked weed. Then they decided to go to Greasy Lake. They thought they saw their friend and started honking to give him a hard time, but they were wrong. Everything thing went downhill from there. The guy that owned the car was mad and it started a huge fight. This shows darkness by it being late so every one is out that should not be and there fighting someone could have got killed. The main character had lost his keys and could not find them so that they could get away.Jeff and Digby, friends of the main character, were fighting the guy that owned the car; the main character went for the tire iron under the seat of his own car. He thought, â€Å"I kept it there because bad characters always keep tire irons under the driver’s seat, just for an occasion like this† (127). He got the tire iron and hit the guy over the head with it and he hit the ground. Everyone just froze and stared for a minute. This is one example of how the story is dark and what could happen; no one got knocked out in the song. Then a girl came around the car yelling, â€Å"animals† (128).The boys just stared and lusted of her. Then they started tearing her clothes off and were trying to pin her to the hood of the car. This is a dark point in the story because they were going to rape the girl. Before they could do it head lights peered into the lot. The boys took off running. They were friends of the guy they had knocked out. The girl was screaming, â€Å"it is them they tried to rap me† (129). They guys chased they boys through the woods. They boys all separated in different directions. The main character had plunged into the lake and just as he started to swim he hit something.He said it was, â€Å"unspeakable, obscene, something soft, wet, moss-grown† (129). He figured out it was a dead body floating in the water. The boys where hanging out where bad characters go, that body in the water could be them one day. He had to stay there and hide for a while though. They boys finally met back up after the other guys left and the car was ruined. The windshield smashed in, dented all over and trash thrown into the car. He found the keys and two girls pulled up looking for the dead guy. They got out of that and got out of there, they were scared they were going to jail and just wanted to go home.The song has a lighter setting to it. The boys are cruising around town having the time of their lives. They go around and pick up all of their friends and head to Greasy Lake. The song lyrics say, â€Å"I got a bottle of rose so let's try it and I'll take you all out to where the gypsy angels go, They're build like light And they dance like spirits in the night† (Spirit in the Night). They just want to have a good time and go out with their friends to the lake. There was some fighting in the song but not as graphic as in the story. The boys were just dancing under the stares all night.The song lyrics said, â€Å"And we danced all night to a soul fairy band† (Spirit in the Night). The boys did not try to rape anyone like they did in the story, but they were making love under the stares. The song lyrics say, â€Å"Me and Crazy Janey was makin' love in the dirt, Singin' our birthday songs† (Spirit in the Night). They did not have a care in the world. Also they were not running from anyone and finding dead bodies in the lake. They were all drunk or high and going out for a good time. Both the song and the story talk about rout 88. That’s the way to greasy lake.I think the song is meant for just going out and having a good time. It leaves out all the bad things that could happen. The song is like a dream the story is more of a reality. In that kind of situation: getting drunk and smoking weed, normally always something goes wrong. In the song it is all fun and games and a little fighting. It is mostly just dancing under the stares, drinking, smoking, and making love. The song lyrics say, â€Å"Now, the night was bright and the stars threw light, On Billy and Davy dancin' in the moonlight† (Spirit in the Night).This is a sugar coated version of the story. The story has a darker side to it. People are fighting and getting knocked out. There was an attempted rape and dead bodies floating in the water . The song and the story are completely different. The boys in the story were scared that they might go to jail for all the stuff they have done. In the song they did not have a care in the world. Also in the story the boys tried to act like they were bad characters and were mean and did all this stuff. When really they were just young teenagers who really did not understand it.They were foolish and just wanted to act like they were cool. They really had no idea what it meant to be that way until that night a greasy lake. The main character thought, â€Å"I wanted to go home to my parent’s house and crawl into bed† (131). What I learned from the story and the song are opposite. The boys in the story think they are these cool bad characters. In reality they just wanted to act that way. They had no idea what it was like to really be that way until they got in the fight with that guy and his friends showed up.The song has a more upbeat tone to it. It shows them having a g reat time and getting along for the most part. I like the fact that they portray different stories though. It makes it more interesting and gets you thinking. Works Cited Boyle, Coraghessan. â€Å"Greasy Lake. † Literature: An Introduction to Fiction Poetry, Drama, and Writing, 11thedition. Ed. X. J. Kennedy and Dana Gioia. New York: Longman, 2010. 125-132. Print. Springsteen’s, Bruce. â€Å"Spirit in the Night. † Greetings from Asbury Park. Clive Davis, 1973. CD.

Irans Refusal to Release Iranian Americans Essay

Irans Refusal to Release Iranian Americans - Essay Example It involved the detention of dual citizenship holders, Haleh Esfandiari, Kian Tajbakhsh, Ali Shakeri and Parnaz Azima. This paper will recount the issues involved in this detention and the charges levied against these four Iranian-Americans based on newspaper accounts. It will also detail the reaction of US President George Bush and the rebuttals of Iranian officials. The purpose of this investigation is to determine if the detention is actually an Iranian act of terrorism against the US. According to news reports, the detention of the first of the Iranian-Americans occurred in May 8, 2007 when Haleh Esfandiari was incarcerated in Evin Prison, followed by the arrest of Dr. Kian Tajbakhsh on May 11, 2007, who was also remanded to the same facility. Two other Iranian-Americans were also charged, after having been prevented from leaving Iran for an undisclosed period of time. Ali Shakeri, on his way to Europe, was detained on May 8 as well while Parnaz Azima was prevented from leaving Iran when authorities confiscated her passport in January 2007. A brief description of the four detainees follows. "Haleh Esfandiari is the director for the Middle East Program at the Woodrow Wilson Center for Scholars, in Washington". ("Haleh Esfandiari") She is an expert on Middle Eastern women's issues and democratic development as well as contemporary Iranian politics. She has published numerous papers on the contemporary issues concerning Iran, focusing on the plight of Iranian women. She has a doctorate degree from the University of Vienna and is the recipient of the MacArthur Foundation Grant. She has been prevented from leaving Iran since December 2006 when her luggage and passport were stolen while on her way out of Iran to the airport. ("Haleh Esfandiari") As a social scientist, Dr. Kian Tajbakhsh has published two books, received his Master's degree from University College in London and his doctoral degree from Columbia University. "He is also associated with the Open Society Institute, a non-profit organization promoting public health, humanitarian relief, culture, and local government". ("KIAN TAJBAKHSH, PhD"). Dr. Tajbakhsh worked with the Iranian government on issues of public health in rebuilding communities in the aftermath of the Bam earthquake ("KIAN TAJBAKHSH, PhD"). Ali Shakeri is an Iranian-American businessman connected with Global Estate Funding from Irvine, California who graduated from the University of Texas. He served in the University of California's Center for Citizen Peacebuilding as part of the Community Advisory Board. He is also an active member of the Ettehade Jomhourikhahan-e Iran (EJI) which is working for a democratic and secular republic Iran. Parnaz Azima is a journalist for US government-funded Radio Farda. Not much is available on the career of Parnaz Azima, but Radio Farda has long been a thorn on the side of Iran. A joint project of the Radio Free Europe/Radio Liberty (RFE/RL) and Voice of America (VOA), it is a 24/7 radio service broadcasting news about Iran as well as popular Persian and Western music. The radio station's website, in which users can red and interact, had been blocked from access by the

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Positive and Negatives of Globalization - Essay Example This essay stresses that globalization has brought a tremendous impact upon human civilization. Majorities around the world believe economic globalization and international trade benefit national economies, companies, and consumers. But many think trade harms the environment and threatens jobs and want to mitigate these effects with environmental and labor standards. The strategies to cope with the globalization are not sufficient to revolutionize anti-globalization approach. This paper makes a conclusion that global warming is the combined effect of contribution made by different nations towards globalization. Moreover, soil of the industrial area becomes less productive or unfertile making the land barren. The particulates thrown or dumped in the soil reacts with the natural mineral composition of the soil and deteriorates that quality of the soil. The crops grown in polluted soil are becoming the source of high mineral intake. Consumption of animals for food and meat also leads to bioaccumulation of these pesticides. The sea food is still more dangerous. Globalization is at one time imposing the nations also to import high yielding cattle to meet the growing demands. The developing nations must also check a control over the population. If people are less than the demands will also be less. Deforestation is a grave situation and is serving as a beginning of calamity. It is deforestation and destruction of forests and its inhabitants that forecast the ch anges in climate of that area. If this is prevented then many coming calamities can also be prevented.

Overview of Japan music Essay Example | Topics and Well Written Essays - 2750 words

Overview of Japan music - Essay Example The first writings and definitions of music have been depicted in the Nara period of 553-794 BC. This occurred because of a shift in government in which there was an order to change the social and intellectual character of both China and Japan. This was done by depicting the culture and the music in a way which could be traced and remembered for a specific intellectual character. The music that was developed into the 1700s was based on learning music through a sense of self mastery and by defining specific styles of playing that could be used for musicians (Trasher, 4). The 1500s It was during the 1500s that a transformation of Japanese music occurred from the traditional categories into new methodologies of understanding and playing music. Many of the instrumental concepts began to change and progress with new structures and sounds that were a part of the instruments. This was furthered by the influence from the open area of Japan that was connecting to the Western world and differe nt music of various regions of the world. This specific influence created a difference in the pitches, scales and the overall variety that was in Japan. Each of the types of music which were used traditionally began to expand with forms that carried on the tradition of Japan while progressing into styles that were interested by more Western influences. During this time, there was the ability to expand and change the poetry as well as the instrumental structures and ideals that were used for Japan. The characteristics then began to combine with musical form, pitch, timbre, melody and harmony used throughout Japan (Titon, Fujiie, 159). Historical Styles of Music... Japanese music has held long traditions and several musical styles throughout history. From the past musical styles and contemporary music are diverse ways of expression that are used for culture. Defining the various aspects of Japanese music also shows how the evolution of music has occurred in this country as well as what the perceptions are with the way in which this music is heard and performed. The discovery of Japanese music furthers the ideologies of theories within music as well as what is understood in terms of expression that is linked directly to the culture and society of Japan. The traditional music of Japan is known for its rich history and several styles. There are various types of music played for specific occasions as well as different categories which depict what is heard within the region. The music consists of solo music, chamber pieces, court music, festival and folk, theater music, percussion, epic singing and religious music. Each of these is developed either for occasions or to show a specific character that is a part of the surrounding culture and society while telling a story about a different element of society. The concepts that are associated with the music of Japan are diverse and include a continuous progression that is used within the culture. When examining the different styles of music, it can be seen that there have been several ways to hold onto traditions as well as to progress into contemporary music. The ancient types of music have been followed by several types and styles used for various means, specifically which were influenced by politics and culture that is in the region. This is followed by more contemporary trends that both incorporate the music as folk style while creating a different understanding of popular music that is causing Japan to move into alternative styles within society.

I want to leave it up to the writer Essay Example | Topics and Well Written Essays - 250 words

I want to leave it up to the writer - Essay Example In Evil on Art, Howard portrays a different picture of art by using it to portray an evil. In this perspective the art has been used to advance the evil. There are evil movies which the actors give a negative picture. The evil in arts has been used. It creates a different picture from the first. In such circumstance other may wonder and critically question the possibility of the artist being talent that is used to create evil. The picture in the novel and plays may be considered as the exploration beyond human thought. In the last article Why Read Hurry Potter, Greisinger discusses the story to the children that is not occultism. The stories are also not paganism and therefore can be considered Christian to some extent. The big question in this article is why student read books on witchcraft and wizards? The fantasy and the genre that are mysterious are in the

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Husky Injection Molding Systems - Case Study Example Faced with such situations, it is proposed that Husky needs to develop strategic plans that are appropriate, which when effectively implemented are likely to lead to realization of the company’s goals. The report looks at the problem facing Husky by carrying out in-depth analysis of the industry, before providing recommendations and action plan for the recommendations. The concentration and preference for the recommendations is motivated largely by the internal and external environment Husky operate in, resources the company has, and the exhibited market potential and future sustainability of the company. Therefore, the recommendations are perceived to fit well with Husky’s strategic growth needs - expansion, profitability, and continuity. Husky Injection Molding Systems Ltd Background In 1953, Robert Schad established Husky Injection Molding Systems Ltd (Husky para.1). Since its creation, Husky Injection has established itself as one of the cherished and celebrated bra nds in the supply of injection molding equipment and services to the plastic industry. The company owns one of the broadest product lines in the industry, and the company’s products are used by clients in manufacture of a range of plastic products that include bottles and caps for different beverages, food containers, components for automotives, and consumer electronic parts (Husky para.2). At the same time, the company takes part in manufacture of hot runners, robots, and other secondary systems used in plastic manufacture. Since its establishment in 1953, all the way to early 1990s, Husky experienced accelerated growth that was accompanied by increased profits before the fortunes shrunk in early 1996. Starting in 1996, Husky became victim of slowed growth and reduced profits as competition in the industry became inevitable, specifically from low-price competitors. Also contributing to Husky’s dwindle was the increasing shortage of resins that constitutes raw material s for plastics, which led to plummeting in machine demand. The severity of these incidences could not be wished away or ignored; rather, it called for decisive actions by the company. In such scenarios, the company is forced to develop winning strategies if it has to survive and continue into the future. Faced with availability of numerous options in terms of strategies, the best alternative option becomes a problem and this calls for the company to have thorough understanding of both the internal and external environments in which it operates. Problem Statement Husky Injection is a kind of company that has grown and realized satisfied performance due to presence of a formidable internal leadership culture that Robert Schad created in the company. Customer-centered values, hard work, environmental consciousness, egalitarianism, perfectionism and good health constitute the main categories the company has prioritized its values. Robert Schad owns majority of shares in the company (60% ), a situation that makes it possible to arrive at key decisions affecting the company. Coupled with vast experience of many years, Schad remains the pivotal and fulcrum of the company as far as strategic planning take-off is concerned. Apart from possessing a strong internal management culture, Husky prides itself in possessing core values that place the company above others. Research and development (R&D) remains the bedrock of the company’

Imperial China's Development Essay Example | Topics and Well Written Essays - 1250 words

Imperial China's Development - Essay Example This study stresses that  the History of the Chinese people’s development does not just involve the rise and fall of dynasties, but is also greatly endowed by the presence of religion which played a primary role in the society. Religion played a key role in influencing their perception of the world, and of the people around them. These religions came into existence through their founders, who subscribed to a certain set of beliefs. The three most dominant religions in China include the Confucius wisdom, Budhism and the Taoist perception. Confucius, also known as Qong Kiu was the most influential of the Chinese history. His main idea was to create a moral upright behavior. His concern was for every government to build a just society. He believed in the respect for hierarchy, in which everyone should act according to his place in the hierarchy.  This paper highlights that the Taoism religion also influenced and still influences the Chinese religions. This perception is influ enced by the belief that there is a source of and force behind everything that exists.   The three attributes; patience, humility and compassion are emphasized on. This religion greatly influenced the nature of interactions between people in China, and has been widely embraced by the Chinese.  The Buddhism religion is closely linked to Confucius wisdom. They complement each other, and one cannot exist without the other. Buddhism embraces the role of the natural environment in bringing harmony in people.

Business Management Unfair Product Pricing Essay

Business Management Unfair Product Pricing - Essay Example It is an ethical concerns that becomes particularly urgent in the case of life saving drugs. Trust is closely related to ethical behavior. In fact, the two concepts are inextricably intertwined. Without ethical behavior on the part of a person or entity, it would arguably be impossible to gain the trust of others, who otherwise would have no concrete basis on which to extend that trust. Trust implies a confidence in someone else that they will generally do the right thing and exercise sound judgment when presented with various types of circumstances. Doing the right thing is the essence of what it means to be ethical. In the business context, that means sometimes sacrificing increased profits in order to avoid harm to people or the community. Thus, pharmaceutical companies should consider steeply discounting drugs that can help save lives, particularly for the poor. Such trust can go a long way toward promoting long term goodwill for the business. This can be a key ingredient in establishing long term profitability. Thus, fostering trust by acting ethically is an important long term business strategy for any organization.

Music vs. Book Essay Example for Free

Music vs. Book Essay Books and music are not a direct comparison normally but when it comes to youngsters and their lives both have a very strong influence. When we are bored, it is the time we listen to music or read a book. These two are the common things we are doing in our leisure time. People should be influenced by music and book. Music can have both a positive as well as negative impact on an individual’s life. The nature and kind of music defines that what type of message they render on the youngster. While books of any type give you either eye opening or well meaning but misguided information on subjects ranging from the simplest subjects to the more sophisticated. Books can even be used by those who are looking for answers in life. Many people report finding the perfect book to answer the burning questions in their minds. Books are more limited: fiction like novels and short stories and non-fiction like memoir, history, biography, self help, and philosophy. Reading books require a larger share of our time. We cannot also do another thing while reading a book. We cannot read a book while washing clothes. Books are more intellectually stimulating and has bigger journey than music. On the contrary, music doesnt answer questions by itself. Music answers feeling or disturbed emotions looking for an outlet. It exists in an extraordinarily wide array of genres and styles like vocal music (song, choral music, and opera), solo instrumental, chamber, orchestral, band and etc. We will listen to the music we love countless times over the course of our lives. We can multitask while listening to music. We can listen to music while running or washing clothes. Music are more passion and emotional than books. Whether you want to listen to music or read a book, they can both give positive and negative influences, affect all kinds of age groups, and cause different views of the world.

Dubliners & country Essay Example for Free

Dubliners country Essay Dubliners is a book written by James Joyce and published by Penguin Classics. It has a collection of 15 short stories with wonderful plot, characters, and themes. It talks about interesting tales set in Dublin and various characters which show great love for their country in general. Readers will find themselves more than interested and glued to the leaves of the book. They will feel like they are in a roller coaster ride as the stories unfold before them, shifting from success to failure then back to success again. In her stories, the author shows a hint of his disappointments in some of the people of Dublin and the way they chose to live. The book, as a whole, presents the way of living in Dublin. Reading the stories in this book can make the reader feel that he or she is really in the setting of the story while personally interacting with the characters and sharing their lifes ups and downs with them. The author used words that catch images and achieve a clearer picture through the marvelously written words on the books pages. In addition, the use of the color gold reveals that the author associated this color to his country. It is a country full of dreams and dreamers. In the book, Joyce presented contrasting themes because there are stories about the country that will attract readers to visit the place while there are parts of the book that make readers feel to never step on that place. However, later on readers will find themselves having a deep respect for the country and all the people who live there. The story â€Å"The Dead† is one of the stories of Dubliners that is not only interesting but also gives out ideas about love, marriage and relationship. It is about a failed marriage caused by relationship full of dishonesty and deception. Keeping secrets will really ruin a relationship. However, the author still showed love in the characters even though the relationship was already failing. Joyce wanted to imply that loving someone is possible despite all the problems. Loving means accepting the imperfections and giving unconditional love. Alcoholism also plays a great role in the Dubliners. The short stories entitled Little Cloud, Counterparts, and The Dead show that alcohol is a huge part of the lives of the characters. It is used by the characters to escape from reality and the problems that they have. At the same time, it is also used to enjoy and have merrymaking. The author also used alcohol to reveal the real situation during the time that he was writing the book. In fact, at that time, alcohol and alcohol abuse was really rampant. Alcohol can make or break ones personality which appears obviously on the life of the characters in the Dubliners. The book will let readers feel mixed emotions. There are happy moments but there are also moments of distress and depression. For instance, there were citizens of Dublin who escaped from the country, only to be imprisoned later on. It gives out a hopeless scenario of life during that time and shows a stagnant impression of Dublin. The short story entitled â€Å"Mother† is depressing and less entertaining. Nevertheless, the author wanted to show that the book was not only created for entertainment. It is a book that shows moving story for all ages. Words are really powerful in the book Dubliners. The author uses words that are gentle which later turns out to be full of angst. The emotion of good and bad is also shown. First you will feel the love and later on hate. There are stories which are depressing at first but end with full of hope. Upon reading Dubliners, I find myself fastened on my seat without taking any of my attention away from the stories. I was never disappointed with the way the author narrates the lives of the Dubliners. It is worthy of the time being spent on reading. It is a highly recommendable book to be read by everyone to achieve a sense of patriotism. Works Cited Joyce, James. Dubliners. London: Penguin Classics, 1956.

Socio Political Factors Affecting The Students Education Essay

Socio Political Factors Affecting The Students Education Essay Education sector in India is a growing field that plays a pivotal role in improving the living status. The economic status or the rise of a country depends on the improved education system. According to statistical survey, India after Independence gave more importance to primary education and expanded literacy rate to two thirds of its population. There are several efforts made by the government to improve the literacy rate in India. Despite the educations sector growth, 25% of its population are still illiterate and the number of enrolment of students to higher education is still in decline. Data mining deals with the process in which we identify and extract all the hidden information from data bases. Educational data mining plays a very important role in identifying, analyzing and visualizing the data to predict students performance, their academic achievements, providing feedback for supporting instructors and so on. There are so many factors that affect students enrolment to post secondary education. So, the main aim of this research is to identify those factors using data mining techniques which will help the educational institutions, academic heads and also the policy makers of the government schools to take necessary action. 3. INTRODUCTION A.DATA MINING: Data mining [6] [7] is the emerging field of applying statistical and artificial intelligence techniques to the problem of finding novel, useful, and non-trivial patterns from large databases. Data Mining is often defined as finding hidden information in a database[8]. Data mining provides many tasks that could help to study the students performance[9]. Different data mining techniques are used in various fields of life such as medicine, statistical analysis, engineering, education, banking, marketing, sale, etc (MacLennan. 2005). B.EDUCATIONAL DATA MINING (EDM) Educational Data Mining is an emerging discipline, concerned with developing methods for exploring the unique types of data that come from educational settings, and using those methods to better understand students, and the settings which they learn in.[1]. Day by day the growth of the data is very rapid and that data need to transformed and converted into an useful information [2]. Educational data mining (EDM) tends to focus on new tools and techniques for discovering patterns in the data. It also gains popularity in the new research areas in higher education. Recent research findings in educational data mining helps the students, institutions and government for improving the quality of education. Inspite of the rapid growth in the education sector , 25% of its population is still illiterate , 15% of the students reach high school, and only 7% graduate[3]. Statistics says according to the year 2011,out of 74% of the literacy rate, only 47% have attained the diploma and post diploma courses[4].Post secondary education plays a vital role in countrys development. But the statistical data proves still major population in India are school dropouts. There are so many factors which affect the students enrolment to post secondary education such as family background, school infrastructure and facilities and their psychological behaviours and so on. The main aim of this paper is to identify the reasons for poor enrolment to post secondary education and the result will help the students, management and policy makers to give a better solution. Data mining techniques particularly classification helps to analyze the input data and to develop a model describing important data classes or to predict future data trends. 4. LITERATURE SURVEY In[11], the author uses the data mining processes, particularly classification to help in enhancing the quality of the higher educational system by evaluating student data to study the main attributes that may affect the students performance in courses. Ayesha et.al [12] used clustering techniques in data mining to analyze students learning behaviour which helped the teachers to identify the drop out ratio to a significant level and improve the performance of the students. Liu Kan [13] designed a course management system on the basis of data mining methods such as classification, association rules and clustering. In [14], the author used different classification algorithms to get useful information to decision-making out of customers transaction behaviours. In [15], the author applies four different classification methods for classifying students based on their final grade obtained in their courses. Dr. Surabh paul[16], in his research used classification to evaluate previous years s tudent dropout data using Bayesian classification method. 5. STATEMENT OF THE PROBLEM This minor research aims to study the socio-political factors affecting the students enrolment to post secondary education using data mining techniques. These attributes consist of 1)personal information such as age, gender, occupation of the parents, family income, highest educational qualification of the parents, stay, family size.2)institution related information such as type of learning, usage of teaching aids, exposure to ICT, faculty qualification etc 3)psychological information such as social status, illness, disability etc are considered. These attributes were used to predict the students enrolment to post secondary education. 6. CONCEPTUAL AND THEORETICAL FRAMEWORK To build the classification, CRISP methodology is adopted. The proposed methodology is to build the classification model that tests the factors which affect the students enrolment to post secondary education. DATA MINING PROCESS Knowing the reasons for not continuing their post secondary education can help the teachers and administrators to take necessary actions so that enrolment rate can be improved. Predicting the reason for students not enrolling to post secondary education needs a lot of parameters to be considered. Prediction models that include all personal, social, psychological and other environmental variables are necessitated for the effective prediction and decisions to be made. A.BUSINESS UNDERSTANDING Business understanding focuses on the understanding of the project objective and requirements from business perspective then converting it into a data mining problem definition and a plan is designed to accomplish those objectives. B.DATA UNDERSTANDING Data set is to get familiar with the data and to identify the problem to discover useful information out of it. Data understanding also helps to examine the quality of data in addressing the questions Is the data complete? or any missing values?. The data set used in this study was obtained from the Gottigere Government High School, Karnataka. Initially size of the data is 110. C.DATA PREPARATION Data Preparation takes usually 90% of the time to collect, assess, clean and select the data required to construct, integrate and format the data. Identify data sources based on the data available to solve an identified business problem or objective. From the selected data sources, the actual data to be used must be determined [20]. D.BUILDING THE CLASSIFICATION MODEL The collected attributes may have some irrelevant attributes that may degrade the performance of the classification model; a feature selection approach is used to select the most appropriate set of features. Classification techniques are supervised learning techniques that classify data item into predefined class label [19]. This technique in data mining is very useful from a data set to build the classification model that is used to predict future data trends. With classification, the generated model will be able to predict a class for given data depending on previously learned information from historical data. To explore knowledge discovery decision tree to produce a model with rules in human readable way. The tree has the advantages of easy interpretation and understanding for decision makers to compare with their domain knowledge for validation and justify their decision [19]. Some of decision tree classifiers are C4.5/C5.0/J4.8,ID3 and others. Generating the Classification rule by applying ID3 algorithm The classifier identified to implement this model is ID3 algorithm. The decision tree building algorithm ID3 determines the classification of objects by testing the values of the their attributes. It builds the tree in a top down fashion, starting from a set of objects and a specification of properties. At each node of the tree, a property is tested and the results are used to partition the object set. This process is recursively done till the set in a given sub tree is homogeneous with respect to the classification criteria in other words it contains objects belonging to the same category. This process then becomes a leaf node. At each node, the property to test is chosen based on information theoretic criteria that seek to maximize information gain and minimize entropy. In simpler terms, that property is tested which divides the candidate set in the most homogeneous subsets[17]. For this purpose the WEKA toolkit is used and the attributes are ranked and then the ranked attributes are eliminated by the feature selection approach. E. EVALUATION: Evaluation is to check whether we correctly built the model and determines how to proceed and whether to finish the project and move on to deployment phase. Evaluating the results assess the degree to which the model meets the business objectives and also unveils additional challenges, information or hints for future directions. Choosing the proper data mining method is a critical and difficult task in KDD process. To implement this model WEKA Toolkit is used which has a collection of machine learning algorithms for solving data mining problems implemented in Java. Weka has tools for data processing, classification, regression and association, clustering and visualization. It is an open source toolkit for machine learning. F.DEPLOYMENT: Deployment phase is to determine how the evaluated results need to be utilized. The knowledge gained has to be organized and presented in the way it is applicable to the end user. This phase may be a final and comprehensive presentation of the data mining results. This CRISP provides a uniform framework for experimenting, analyzing, evaluating and predicting the result 7. SPECIFIC OBJECTIVES: There are few objectives stated below: 1. This project is a preliminary attempt to help supporting the decision makers of the institution to improve their teaching methodology, and teaching aids and all other infrastructure facilities that they lack. 2. The result evaluated out of this project will motivate the parents of BPL (Below poverty line) towards the values of post secondary education. 3. This project will help the policy makers of our Indian government to help the children studying in government schools in a much better way towards their post secondary education. 4. The model proposed as an academician can be useful to build a software model to provide a solution by formulating the result.

Writing a Personal Narrative :: Personal Narrative Writing

Purpose and Audience Personal narratives allow you to share your life with others and vicariously experience the things that happen around you. Your job as a writer is to put the reader in the midst of the action letting him or her live through an experience. Although a great deal of writing has a thesis, stories are different. A good story creates a dramatic effect, makes us laugh, gives us pleasurable fright, and/or gets us on the edge of our seats. A story has done its job if we can say, "Yes, that captures what living with my father feels like," or "Yes, that’s what being cut from the football team felt like." Structure There are a variety of ways to structure your narrative story. The three most common structures are: chronological approach, flashback sequence, and reflective mode. Select one that best fits the story you are telling. Methods Show, Don’t’ Tell Don’t tell the reader what he or she is supposed to think or feel. Let the reader see, hear, smell, feel, and taste the experience directly, and let the sensory experiences lead him or her to your intended thought or feeling. Showing is harder than telling. It’s easier to say, "It was incredibly funny," than to write something that is incredibly funny. The rule of "show, don’t tell" means that your job as a storyteller is not to interpret; it’s to select revealing details. You’re a sifter, not an explainer. An easy way to accomplish showing and not telling is to avoid the use of "to be" verbs. Let People Talk It’s amazing how much we learn about people from what they say. One way to achieve this is through carefully constructed dialogue. Work to create dialogue that allows the characters’ personalities and voices to emerge through unique word selection and the use of active rather than passive voice. Choose a Point of View Point of view is the perspective from which your story is told. It encompasses where you are in time, how much you view the experience emotionally (your tone), and how much you allow yourself into the minds of the characters. Most personal narratives are told from the first-person limited point of view. If you venture to experiment with other points of view, you may want to discuss them with Miss Burke as you plan your piece.

Essay --

itle: The Golden Fleece and the Heroes Who Lived Before Achilles By: Padriac Colum Pages: 316 Sang Chung 7th period 1 Eng. RM.15 1/15/14 This book maybe retelling the story that has been told many times. No matter how many times you have heard or read the enchanting story of Jason and his quest to find the Golden Fleece, you will never discover a version more riveting than this one by Padriac Colum. If you have not yet to discover this rip-roaring adventure along with Jason and friends on his quest on the Argo to retrieve the legendary golden fleece. Will he succeed along with his allies? or will he fail and perish along with his allies? Read the book to find out! The obvious setting to this story would be Greek. To be more specific around the kingdom of Lolcus around a couple thousand years ago maybe even more. The setting to this story would be very important to itself because this story is a Greek myth. Where would a Greek myth take place? Hmm... I’d say Greek. If this story had not taken place in greek then obviously it wouldn’t be a Greek myth. The period of this story is also important to itself because this story was taken place in around the A.Ds.If it hadn’t it wouldn’t exactly be a myth. The main man, the most important character, the main character, and the protagonist whatever you want to call him is Jason. Jason, like Achilles and Heracles, was trained by Chiron the king and the best of all centaurs. Jason was brought to Chiron as a baby for him to train and foster until he was of age to fight and take back the throne of locus. Madea the daughter of the king Aeetes of Colchis went along with Jason after have been promised by Jason to be married to her and take her to Greece. Heracles the son of Zeus and Alcmene and gr... ...nce they reached Colchis, they met the king Aetes. Acting friendly at first but not wanting to give up the golden fleece, he tasked Jason and the Argonauts with an impossible task to plow the field with fire-breathing bulls and then to sow the field with the teeth of a dragon. Jason and the Argonauts managed to complete these tasks but the king quickly goes back on his word and has his army attack the argo at night. Madea knowing about the plan shows jason where the golden fleece is and sings the dragons to sleep. While Jason quickly seizes the fleece. Jason went back to lolcus with the fleece and won the respect of many men. Jason then got back his kingdom and marries madea. I think the artist wrote this story to teach kids about the story of the golden fleece and to pass it down. I would recommend it to people who like reading about greek myths and stuff like this.

The Tragedy of Leila in Bone Essays -- Bone Essays

The Tragedy of Leila in Bone      Ã‚  Ã‚   How much responsibility should any child have over their family? In "Bone," by Fae Myenne Ng, a character named Leila is born the daughter of a loving mother, Mah, and a run-out-on-the-family father whom cursed Leila with a last name Fu. As Leila said herself, "Fu in our dialect sounds like the word for bitter" (18). She became the oldest with two other sisters, Ona and Nina, whom both came from Mah's second husband, Leon. Leon loves his biological daughters like a true father should; meanwhile, Leon also loves Leila, his daughter only by marriage to Mah. Leon expresses how much he loves his daughters by saying "Five sons don't make one good daughter" (3), causing a scene in front of people who think that he is unlucky for not being blessed with a single son.    At a very young age Leila was forced to be the sister-in-charge and make decisions that a young girl twice her age would not normally be expected to produce. Mah began working as a seamstress before the girls would wake up, and continue working until after they would fall asle...

Hrm598 – Case Study 1

INTRODUCTION Given nine untitled job descriptions for the Whole Foods Market corporation, my assignment was to review them, give them appropriate job titles and assign a job structure, explaining my thought process and method of analysis. I was then to evaluate the job descriptions and provide feedback on what information was beneficial and what could be improved. EVALUATION OF JOBS After reading the job descriptions I assigned a job title that I felt both represented the job duties and aligned with the other Whole Foods job titles mentioned in the exercise.These are the job titles I originally decided on, prior to establishing a job structure. †¢JOB A: Deli Team Member †¢JOB B: Register Team Member †¢JOB C: Prepared Foods Team Leader †¢JOB D: Prepared Foods Assistant Team Leader †¢JOB E: Kitchen Team Assistant †¢JOB F: Grocery Assistant Team Leader †¢JOB G: Prepared Foods Associate Team Leader †¢JOB H: Regional Team Leader †¢JOB I: Grocer y Team Member ? JOB STRUCTURE When establishing the job structure, I realized there was no need for the department to be part of the title.Although the duties might be different depending on their assigned department, the level of responsibility was approximately the same and jobs could be considered one generic position (i. e. â€Å"Team Member†). Therefore, I made the positions more general in title and chose to conduct a basic ranking method in order to determine the job structure. WHOLE FOODS MARKET – STORE JOB STRUCTURE Regional Team Leader (Job H) Store Team Leader Associate Store Team Leader (Department) Team Leader (Job C) Associate Team Leader (Job G) Assistant Team Leader (Job D-Prepared Foods and Job F-Grocery) Team Member (Job A-Deli, Job B-Register, and Job I-Grocery)Team Assistant (Job E) PROCESS, TECHNIQUES AND FACTORS In my attempt to title each of the positions, I first simply read through the job descriptions multiple times, noting the job duties, lev el of responsibility and decision making and relationships to other positions, if any were mentioned. These relationships helped me to decide what appropriate titles would be for Whole Foods Market. Although my first set of job titles included â€Å"service clerks† in several positions, these were eventually changed to â€Å"Team Members† because of the obvious emphasis Whole Foods Market places on the team concept.Therefore, I chose to incorporate the word â€Å"team† into every title. When assembling the positions into an established job structure, the stated relationships between positions were key yet again. I wrote down every position mentioned, so that I could ensure my positions were accurately aligned and appropriately named in comparison to one another. I chose to look at knowledge, experience, responsibility/authority and leadership/guidance potential as the compensable factors which provide the most value. All of the positions have virtually the same work environment, which is why this factor was not considered.Similarly, customer service related attributes were also not selected, even though it is obviously a huge priority for the organization, because there were no positions where this was not the case†¦ all equally emphasize positive and courteous interaction with their customers. The above job structure was established by weighing the compensable factors of each position and considering any reporting relationships directly stated in the job descriptions. I believe that responsibility was the characteristic that clearly set the positions apart from one another.As you ascend the job structure you will find that each position has more responsibility, both in depth and breadth. Because of these additional job requirements, an advanced level of knowledge goes somewhat hand-in-hand. Higher level individuals must not only have greater in-depth knowledge of the Whole Foods Market policies and procedures, but they are involved i n a much wider scope of activities. Experience is a logical factor that also sets positions apart. A â€Å"team assistant† is an entry level job that requires no prior experience and is the kind of position that one expects an individual can learn as they go.A â€Å"Department Team Leader,† however, is expected to have already put some time in. They have learned process, procedure and the organization well enough to prepare them for the advanced responsibility. Finally, it seems as though Whole Foods Market places an emphasis on providing a career path for the employees, in order to encourage long term employment. This is emphasized by many positions requiring the provision of leadership and guidance to lower level positions. They want to encourage a strong relationship between all levels, to reinforce the team environment and ensure support of all employees.Although I have no doubt Whole Foods Market has a much more extensive job structure organizationally, this struc ture focuses specifically on an individual store location. Even the Regional Team Leader could probably be moved to another job structure focused more on organizational administration rather than individual store operations; however, I chose to limit the scope of my analysis to the given positions. EVALUATION OF JOB DESCRIPTIONS Overall, I think the job descriptions are fairly well written and provide a good base. They describe the scope of duties and what experience or skills are needed for each position.However, the main thing these job descriptions lack is consistency. Some clearly reference a relationship to other Whole Foods Market positions; some do not. Some state who they report to; some do not. Some clearly supervise, train and mentor other positions; some are not as clearly defined. Additionally, job duties in one job description which should probably apply to other positions as well, are not always listed (customer service, health and sanitation compliance, good communica tion skills, teamwork, knowledge of corporate policy and standards, etc). Something all of the job descriptions are missing is the applicable work environment.Although most of the positions will be performed in a similar environment, this information should still be provided. My suggestion to improve the job descriptions would be to establish a template that all positions would follow. The template would include the following categories: a brief summary of the position, the duties and responsibilities, who the position reports to, who the position supervises, the typical work environment, tools or equipment that will be used in the position, requirements for the position (knowledge, experience, education, skills, etc), and possibly a job classification.Job classifications are not a necessity but can be a good idea to distinguish between the fundamental types of job (i. e. entry-level, journey-level, mentor, supervisor, manager, executive, administrative, etc). CONCLUSION After my an alysis, I believe we have an excellent understanding of how the staff of a Whole Foods Market functions. It is clear that the organization highly values customer service and teamwork and wants to encourage â€Å"career† employees at every level.With the established job structure and implementation of the recommendations made to improve their job descriptions, positions would be more clearly defined. Employees would easily be able to understand every position, what it does, how it interacts with other positions and how to get there themselves. REFERENCES Milkovich, G. T. , Newman, J. M. , & Gerhart, B. (2011). Compensation, 10th Edition. New York, NY: McGraw-Hill/Irwin. Whole Foods Market. (n. d. ). Career Paths. Retrieved March 2013, from Whole Foods Market: http://wholefoods. com/

Principles Of Positive Risk Essay

Principles of positive risk taking for individuals with disabilities Outcome 1 Know the importance of risk taking in everyday life for individuals with disabilities 1.1- identify aspects of everyday life in which risk plays a part Risk Taking: individual; social; organisational; environmental 1.2- identify aspects of everyday life in which, traditionally, individuals with disabilities were not encouraged to take risks Traditional lack of encouragement: risks in everyday life; traditional roles and activities; carer controls; health and safety, compensation culture. 1.3- outline the consequences for individuals with disabilities of being prevented or discouraged from taking risks Prevention of risk taking: consequences e.g. negative, timidity, reticence, dependence, skills development, exclusion. 1.4- explain how supporting individuals to take risks can enable them to have choice over their lives to: †¢ gain in self-confidence see more:identify aspects of everyday life in which risk plays a part †¢ develop skills †¢ take an active part in their community. Supporting risk taking: confidence building; skill developing; inclusivity; independence. Outcome 2 Understand the importance of positive, person-centred risk assessment 2.1- explain how a person-centred approach to risk assessment can have a more positive outcome than traditional approaches Approaches: traditional medical model of disability, the person as an object, restricting, inhibiting, negative; person-centred social model of disability, enabling, empowering, informing, positive. 2.2- identify the features of a person-centred approach to risk assessment Person-centred approach: decision making processes; risk minimisation and preparation; short-term risk, long-term gain; guidance, support and involvement; promoting opportunity 2.3- describe ways in which traditional risk assessments have tended to have a negative focus. Traditional risk assessments, a negative focus: situation avoidance; potential for harm; social and cultural barriers, discrimination, exclusion. Outcome 3 Know how legislation and policies are relevant to positive risk taking 3.1- identify legislation and policies which promote the human rights  of individuals with disabilities Legislation and policies: ‘Valuing People Now’ 2001; ‘Putting People First’ 2007; Human Rights Act 1998; Mental Health Act 2007; Mental Capacity Act 2005; the Disability Discrimination Act 1995 (Amendment) Regulations 2003; Disability Discrimination Act 2005; Safeguarding Children and Vulnerable Adults policies. 3.2- describe how to use a human rights based approach to risk management. Human rights based approach to risk management: responsibility balancing; advocacy; direct payments; personalised services; person centred planning, support planning Outcome 4 Understand how to support individuals with disabilities in decisions about risk-taking 4.1- explain the connection between an individual’s right to take risks and their responsibilities towards themselves and others Rights and responsibilities: maximising quality of life while maintaining safety; responsibilities to self and others, social, emotional, physical. 4.2- outline how the principle of ‘duty of care’ can be maintained whilst supporting individuals to take risks Duty of Care: best interest; defensible decision making; contextualising behaviour; identification of positive and negative risks 4.3- describe ways of enabling individuals with disabilities to make informed choices about taking risks Enabling informed choices: use of illustrated templates, flow charts, information sheets; technology; the right to make ‘bad’ decisions; planning alternatives 4.4- outline the particular challenges that may arise when supporting individuals to make decisi ons if they have had limited previous experience of making their own decisions Limited experience: perception and understanding of risk; task analysis; perception of the views of others. 4.5- explain the potential positive and negative consequences of the choices made about taking risks Consequences of choice: positive and negative; to the individual; to others; social, moral, legal 4.6-describe what action to take if an individual decides to take an unplanned risk that places him/herself or others in immediate or imminent danger Unplanned risks: progress checks; monitoring; intervention; explanations; evaluation; future planning 4.7 explain why it is important to record and report all incidents, discussions and decisions concerning risk taking. Reporting and recording:  importance and requirements; accountability; responsibility; individual, collective; confidentiality Outcome 5 Understand how to support individuals with disabilities to manage identified risks 5.1- explain the importance of including risks in the individual’s support plan Support plans: recognising valued life-style; identifying risk awareness; written consent 5.2- explain why it is important to review risks in the individual’s support plan Reviewing risks: importance and value, progression of individual 5.3- outline why it is important to communicate and work in a consistent way with all those supporting the individual Communicating and working with others: shared values; information sharing; goals and targets; multi-disciplinary working; problems with inconsistencies 5.4- describe ways of supporting individuals with disabilities to test out the risk they wish to take. Testing risks: contingency planning; experiencing with support; reducing support.

Prostitution Is a Problem Caused by Men Essay

Prostitution is a problem caused by men. There arent any prostitutes for women. Its men who create the problem and men who make the laws. We have to admit that this is the reality. Although threr is a Gender equality law which was passed a long time ago (since the 1920s), women still have to suffer unequal treatment in many fields especially in creating the laws and prostitution is one of the most contraversial problems. We all know human beings have a desire for sex, except for sick or impotent people and cloisterers as well as monks. That is a normal physical demand. Sex is also the manifestation of love but in this case, we are just discussing a basic instinct. Men always have a stronger need for sex than women. That does not mean women do not, it is because of their shyness and social morality that keep them from expressing their desires. And men also keep the right to make the laws so that is the reason why prostitutes are for men only. I totally disagree with legalizing prostitution. It draws a guilt free road for men, especially married men. Some men vindicate that prostitutes help them clear out the stress that they get from work and meet their demands completely when their wives can not. But in fact, everything they do is worse. If prostitutes are just for fulfilling sexual needs, it is okay, but in many cases, men are addicted to prostitutes and spend most of their time relaxing with them. They do not care about what their wives think, give lots of money they earn to call-girls and treat their wives and children badly especially when their wives or children discover the bad things they do. And the two most dangerous consequences of prostitution are that men can bring sexually transmitted infections to their wives and many families might or have to cope with the breakdown when the wives can not stand their husbands’ behaviour any more. The other negative side of prostitution is the unequal field. There are just red light districts for men but not for women. Women and men have the same biological needs, so why do they not have their own playplace? Because of morality or the number of women in Congress and also the number of women holding a leadership position in a country is smaller than men? It is common even in the most developed nation – The United States of America. In our history, only two queens have been able to control men and really spread equality all over their nations, they are Cleopatra of Egypt and Wu Zetian of China. I extremely admire them. If there were a person like them existing in this world, humanity’s history could change in another way and I am really sure it would be magical.

Modern Day Fairytale Essay

Once upon a time there were three brothers that lived with their parents in a big house for their first 22 years of their lives. Their names were Peter, a rocker, Jax, a pretty boy who only wanted to party, wear expensive clothes and drive fast cars and Brian, the big, responsible brother. Only Brian went to college to study and get his degree. Brian was the only one to get a good job. Peter just preferred to sing in his heavy metal’s band and Jax preferred to go out to parties, buy designer clothes he couldn’t afford and sleep around. When was the Peter’s Birthday, their parents went to buy a guitar-shaped cake as a surprise. Unfortunately, they were hit by a drunk driver and they died in the car accident. So, the 3 â€Å"little† boys decided to sell the house, and with the money they went to a lot of parties and clubs. Two months later they came to the realization that they really needed a house. So, with the money that they still had left over, they went to buy materials to build their own. They decided to build their three new homes in the local village. The village was peaceful with nice neighbors, very quiet with large parks and fountains. The village was perfect, but with one exception†¦in the forest next to the village lived a local politician who was incredibly greedy and very harsh with the restrictions and taxes. Peter decided to build a cabin, because he was very lazy. The cabin only took him a week to finish it. When Peter finished his cabin, he started to play his electric guitar, to scream and to shake the head jumping. Meanwhile Jax decided to build a designer ski cabin (even though it never snowed in their village). Since he too was very lazy, he hired a group of builders to build his house for him. Two weeks later, the group of builders finished the house, and Jax started to celebrate by throwing parties every night in his house. Brian on the other hand wasn’t lazy at all! He started to build his house on the weekends and in his spare time when he wasn’t working. He finished in 3 years. Meanwhile, his brothers visited him in a lot of occasions, telling him â€Å"Yo Brian! Stop working so hard. Come out and party with us!† But, Brian always said, â€Å"No, stupid, a house takes time and effort. Since I am taking my time, my house will be the best!† A few weeks later when Brian finished his house, Peter and Jax had already spent all their money on parties, food and clothes. So, when the property tax was due, they couldn’t pay it. The local politician visited the Peter’s house first for the payment. Peter said: â€Å"I didn’t have money to pay you, go away and give me a bit of time!† But the Politician said: â€Å"Too bad for you! Pay me or I am going to seize your house!† Peter was evicted the next day and his house was seized. When Peter came to Jax’s house, the Politician was visiting him already, too, demanding the property tax payment. Big brother, Brian showed up just in the nick of time carrying a large bag full of money and he gave it to the politician. When the agent grabbed the bag and looked into it, he smiled a big smile and left! Peter and Jax were totally confused. They asked to their big brother, Brian, â€Å"How is possible that you still had all that money?† Brian replied â€Å"because I know that two would end up wasting all of the money. So, I took the bulk of the inheritance from our parents and invested it over the past couple of years. The stock market has been performing well and we got lucky. I had a feeling that I would have to bail both of your sorry, lazy butts out of a jam one of these days!† So, Peter and Jax learned their lesson. They decided to buckled down and go back to school for their degrees. Now, Peter is a music teacher at the local junior college. Even though he still plays in a heavy metal band, he has a nice savings and 401k saved for a rainy day. Jax went back to the school to study to be a fashion designer. He is now well know around the world for his â€Å"club inspired† clothing designs. He still parties with the top super models, but does it responsibly and all while giving his big brother, Brian, the credit for his success.

Implications for Social Work Practice Essay Example | Topics and Well Written Essays - 1500 words - 1

Implications for Social Work Practice - Essay Example Human services have been defined by different scholars but there is a general guideline that it refers to jobs whose aim is to provide a particular service to society and in particular during the time of a crisis. It is a service provided to people so as to help in their stability on life as well as get self-sufficiency usually by counseling, guidance, treating and providing their basic needs (Woodside & McClam, 2011). Human services usually refer to a wide variety of services such as education, social welfare and healthcare such as mental services. These are services rendered to individuals or groups in society. These services are provided in order to meet their basic needs since all humans have needs but others are in more need than others due to their health status. Human services addresses the needs and problems that people have either as individual or collectively as a group. These services facilitate the daily lives of the needy groups such as the sick, poor and the elderly by enabling them to function and cope with life. Human services have programs as well as facilities that aim at meeting basic welfare of society. These services have been categorized as health, personal social services, education, housing, income transfer and employment training (Neukrug, 2002). Human services are disseminated through programs and policies. Their delivery is through a system which involves laws and regulations. As Woodside & McClam (2011) states, human services will address the problems people are having with either society at large for instance deviance, in organizations such as poverty and unemployment, with primary groups for instance divorce and difficulties amongst individuals themselves be it mental or emotional.

Beer in France Essay Example | Topics and Well Written Essays - 1000 words

Beer in France - Essay Example Denmark leads the continent with the highest number of alcohol users at 93% followed by Sweden and Netherlands at 90 and 88% respectively. On the other hand, the alcohol consumers were in Portugal at 58% with Italy and Hungary at 60% and 64% respectively, a trend that has remained intact since 2006 (Conibear, 32). Therefore, as the statistics above indicate, France is a moderate alcohol consumer, making it necessary for any marketers to understand beer or alcohol consumption trends in the country before implementing any marketing strategy. France portrays interesting dynamics with regard to beer and alcohol consumption at large. According to Conibear (34), there has been a drastic culture change in France, Italy and Spain about beer and alcohol consumption since the 1980s. Reports on beer consumption in France indicate an interesting trend with the average number of beer consumers decreasing significantly since the 1990s. For instance, Conibear (35) reports of a decline in the number of alcohol consumers above 15 years since the 1980s. The French beer consumption per capita in 1980 was 20, declining to 15.4 in 1990 and 14 by the year 2000 (Conibear 34). Age too is an influential factor with regard to beer intake across France. While 68% of persons above 50 years preferred wine, 29% of consumers between 14 and 29 years preferred beer, while port had more preference among women consumers (Conibear, 35). France is an average beer producer in Europe compared to other European countries. According to a beer statistics report, France produced 14,731,000 hectoliters of beer in 2009, 16,290,000 hectoliters and 15,910,000 hectoliters of beer in 2010 and 2011 respectively (Brewers of Europe, 4). The above figures indicate an average level production compared to Germany, which had over 95,000,000 hectoliters of beer in the three consecutive years. These data affirm that

Ethical analysis Essay Example | Topics and Well Written Essays - 750 words - 1

Ethical analysis - Essay Example Even though practitioners are expected to keep the confidentiality of patient information, Richard’s case demonstrates a need to disclose the test results to his spouse. It is argued that, medical situations in which more harm would result from keeping patient information private justify breaching of the obligation of confidentiality (Cornock 18). Richard who has been away in Botswana for four moths contracted HIV and it is necessary that his wife knows the status of her husband so that she would be protected from contracting the virus. For this reason, I would contact the wife and disclose the results. However, the disclosure of Richard’s condition to his wife has to be done in the most appropriate and professional manner. This means that I will first try to counsel the husband as to why the wife needs to be informed about his condition. To protect the health of others from cross transmission of infections, practitioners are obliged to provide relevant information to the parties who are at risk of contacting a disease or infection (Kipnis 7). The decision to inform the wife is reached for the sake of her health. The wife would be informed in two ways. I would persuade the husband to inform the wife by himself and subscribe counseling sessions for the couple. It is possible that Richard could refuse this because he seems adamant to keep this information private. Therefore, I will contact the wife and arrange for a consultation and counseling session with her. During the meeting with Richard’s wife, I would inform her about the health condition of the husband in the most straightforward manner. This will be followed by a counseling session in which I will advice her that she and the husband would live positively regardless of his positive HIV status. My duty of care is towards the whole family. If the wife is informed about her husband’s condition, she would take measures of protecting herself from being infected by her husband. In this case, I

The Benefits of Using Marijuana for Medical Purposes Research Paper

The Benefits of Using Marijuana for Medical Purposes - Research Paper Example THC happens to be a cannabinoid compound binding to CB1 cannabinoid receptors within the human brain. These cannabinoids tend to mimic endocannabinoids produced in the brain that occur naturally, though they do it with effects that are much more powerful. CB1 receptors are within the cerebral cortex mainly the frontal sections, the basal ganglia, the hippocampus, the cerebellum, the anterior cingulate cortex, and the hypothalamus. There are experimental illustrations of the outcomes of THC by the use of animal studies, as well as in vitro human studies. The performance of THC is through inhibiting the discharge of neurotransmitters, comprising of L-glutamate, acetylcholine, GABA, 5-HT, noradrenaline, and dopamine. Though endocannabinoids tend to be rapidly inactivated through the enzyme, fatty acid amide hydrolase, there are exogenous cannabinoids like, which persist for longer periods of time, leading to the noted physiological effects (Masson, Leavitt & Chaffee, 2011). Benefits of Medical marijuana It is impossible to list all the medicinal, as well as medical benefits of marijuana since they are so many; people all over the world are standing up for their rights for the incorporation of holistic, natural medicines so as to remedy their ailments. With the help of modern technologies, the numerous medicinal benefits associated with marijuana are ever-increasingly turning out to be integrated into the same fabric of worldwide societies all over the world. Marijuana helps in the treatment of conditions, which in most cases are side effects of certain diseases including reduction of stress, thwarting depression and battling the effects of an astounding number of diseases, as well as other adverse health conditions. Below are some of the most remarkable, medicinal marijuana that is clinically-proven. In order to understand these benefits, it is appropriate to analyze some of the diseases leading to these side effects (Gerber, 2004). a) AIDS: Studies show that a qu arter of all AIDS patients is using cannabis as a way of pain or anxiety relief, in curbing nausea, and in helping in the improvement of their appetites since medical marijuana has anti-emetic, as well as analgesic properties, which tend to be beneficial in treating HIV and AIDS-related symptoms.  Ã‚  

Why Do Firms Become Multinational Enterprises Essay

Why Do Firms Become Multinational Enterprises - Essay Example According to the research findings, it can, therefore, be said that the characteristic of MNE is that the company links together its affiliates with a common strategic vision and draws on a common pool of assets, information, human resources, trademarks, and patents. Before making a decision to establish a subsidiary abroad the firm should have the proper reasoning for this strategic decision. There are many different motivating factors or reasons for why firms become multinational enterprises. While some firms might pursue only one reason as priority based on its strategic direction, other firms might be influenced by a multitude of reasons. These reasons are classified into four broad categories. Each of these categories has a subset of reasons and factors, which also should be discussed in greater detail. Below is provided a more detailed overview of these groupings. Very often firms need resources, which are not available or accessible in their home countries. In order to solve t his problem, MNEs are often pursuing a strategy of investing abroad and thus to acquire or gain access to the resources that are either more costly in the home country than in foreign country or are not accessible/available at home country. In order to solve this problem, MNEs are often pursuing a strategy of investing abroad and thus to acquire or gain access to the resources that are either more costly in the home country than in foreign country or are not accessible/available at home country.

World and Independent Cinema Essay Example | Topics and Well Written Essays - 1500 words

World and Independent Cinema - Essay Example Casino Royale reopens the sequence, creating a new timeline and chronicle sequence not meant to follow or head any earlier bond production. This enabled the movie to demonstrate an inexperienced and more valuable James and for once in the character, series of Miss Money Penny fails to appear. Additionally, forming the movie involved an intensive search for a new character to portray Bond, and critical debate surrounded Craig when he was appointed to take over from Pierce Brosnan, (Williams, 2006, p. 23). Casino Royale film documents the story of a newly selected British agent, James Bond, who in collaboration with impudent little agent of treasury, starts rogue mission to kill a terrorist bankroller in a high stakes poker game before his customers reach him first and try a global attack. The movie has some differences as compared to the mainstream (Hollywood) formula. For instance, when Pierce assumed the role of Bond J for Goldeneye, a lot was produced concerning the modernization of franchise. In fact, the only evident transformations were cosmetics, (Lindner, 2009, p. 45). Pierce Brosnan 007 is easily related to the character earlier performed by Connery S, Lazenby G, Moore R and Dalton T. With the rise of Craig Daniel to the authority to kill, martini, firearm and tux seismic shifts have taken place. The movie is not about the famous James bond of 1960s to 90s but the new era of M16s highly featured agent. The primary function of the film is to recreate the franchise. Daniel is not taking over after Brosnan; he is recreating the role. Additionally, as far as the film is concerned, little in the earlier 20 series has happened compared to the current scene. This is the origin story of Bond, and the only crucial bit of continuity is Dench Judy’s return as Mrs. M Forget. For decades now, James Bond formula has been submerged in an ocean of rip-offs and claimants, each highly over-the-top as compared to its successors. In a bid to

Evaluation of the Proposal for an Original TV Drama Movie Review

Evaluation of the Proposal for an Original TV Drama - Movie Review Example The plot of this book revolves around the life and experiences of Darlene Deibler Rose, the wife of an American missionary, in Dutch New Guinea during the World War II. Thus the story has all the requisite ingredients that go into the making of an engrossing TV drama, be it the situations marked by raw violence and senseless intolerance, moments of intense emotional turmoil and amorphous internal conflicts, an innate possibility for action that gives ample scope for bringing in intermittent physicality to keep the screen alive and moving, a parallel and ongoing emotional and spiritual growth of the main character and an inspiring message. This TV drama will certainly succeed in evoking the feelings of pity and fear of the audience, thereby making way for a scope for catharsis, which the contemporary viewers desperately need. The unfolding of the plot amidst the scenes of a Japanese invasion and a lush and green tropical landscape do imbue the story with an exotic appeal and uniquenes s. Unique Protagonist Darlene Deibler Rose stands to be a unique character that is bound to attract the attention and interest of a large audience. Her actions and dialogues in the drama will definitely present a set of unique emotional, intellectual and moral qualities that will facilitate a sense of stability and timelessness in this ever changing world. In today’s fast paced and digitalized world, there exists a basic human need for stability and anchorage. Thus the viewers will conclusively respond in an embracing manner to the exceptionally assuring aspirations, nature and temperament of Darlene revealed in an environment marred by a more then bearable physical and mental torture and abuse.Amidst the heart rending and pathetically flat vengeance and hatred projected by the Japanese soldiers, Darlene will certainly stand out as a well rounded character that continually evolves from the beginning to the end amidst a scenario of crisis and confinement. Hence the quintessential message of the sto ry is that of hope, faith and persistence, which will unexceptionally transcend all the barriers of gender, race, status, age, ethnicity and nationality. This is what is exactly required in any successful TV drama, an inherent ability to extend the scope of the plot to the essential human element in the viewers, which is ubiquitous and outdoes all the superficial differences. Therefore the proposed adaptation is laden with an immense human and commercial scope and is expected to accrue the loyalty and patronage of a broad based and variegated viewership. Commercial Viability The project smacks of a strong commercial viability. The basic criteria that any well received TV drama, as any other well sold product, needs to qualify is that it must recognize a dire need existing amongst the audience and must satisfy that need. The contemporary audience yearn for an emotional experience that they can relate to and identify with at some level. At the same time, they want that experience to be far placed in time and space, so as to facilitate the required intellectual distance to reflect on the

Module 3 Essay Example | Topics and Well Written Essays - 500 words - 1

Module 3 - Essay Example taz Mahal, â€Å"Chosen one of the Palace,† about whom it is said, â€Å"The moon hid its face in shame before her.† The two were inseparable, so it was not unusual that she accompanied him to subdue a rebellion even if she was on the ninth month of her pregnancy. During the birth of their fourteenth child, the queen suffered complications, but it is said that just before she died she made her husband promise that he would build a mausoleum for her, one of outstanding beauty not before seen. It is said of the queen that she was a kind and wonderful woman who helped hundreds of women in distress (Wijesinha, 2010), so her death was deeply mourned by the nation. Six months after her death, Shah Jahan, still grieving, built her mausoleum across the Jamuna River, near the royal palace. It was the Taj Mahal, made of white marble and described as delicately ethereal, pearly pink during the dawn and opalescent in the moonlight. As a work of art, the structure evoked harmony, grace and purity. The Taj Mahal is the finest example of Mughal architecture which is a combination of Persian, Ottoman Turkish, and Indian architectural styles (Hasan, 1994; Du Temple, 2003). The tomb is a perfectly symmetrical building with an iwan or arch-shaped doorway, framed by a large pishtaq and topped by a huge marble dome and finial. The base structure is a multi-chambered cube with chamfered corners and forming an unequal octagon. Four minarets stand at the four corners surrounding the tomb. The Taj Mahal is an architectural wonder of the world because of its one of the world’s most beautiful buildings. It is a â€Å"poem in marble† which is stunning if viewed under a full moon (Wijesinha, 2010); however, it is renowned not only because of its resplendent and intricate beauty, but because it is a monument to a deep and undying love by a king for his beautiful and well-loved queen. Even after four and a half centuries, is still today India’s most popular tourist site. Wijesinha,

The Chosen One Essay Example for Free

The Chosen One Essay Choosing the right university is one of the most important aspects that an incoming college student should consider besides the choice of course to pursue. Many institutions emerged in Cavite because it is one of the most industrialized provinces in the country. Some of well-known universities established here are: De La Salle University in Dasmarià ±as, Cavite State University Main-Campus in Indang (other campuses are located around the whole province), Polytechnic University of the Philippines in Maragondon, Far Eastern University in Silang, Lyceum of the Philippines University in General Trias, and many more. There are lots of eligible institutions to choose from but why did we choose Lyceum of the Philippines University? One of the reasons why we choose LPU is because of its good reputation earned through the years. An institution without good management will never make its way in this industry nor will it survive. The Lyceum of the Philippines University system has five affiliate campuses located at Intramuros, Manila; Batangas City, Batangas; Calamba City, Laguna; City of Makati and General Trias, Cavite. Even though Lyceum of the Philippines University Cavite-Campus just opened its doors to the public at year 2008, the numbers of enrollees boost because of its accessibility for us Caviteà ±os. The institution is located at the center of Cavite, targeting students from different parts of the province from Bacoor to Tagaytay. Lyceum of the Philippines University offers undergraduate and graduate programs in various fields of study, including law, liberal arts, diplomacy, international trade and journalism, as well as engineering, business and accountancy, mass communication, tourism and hotel and restaurant management. Another reason why we chose LPU is because it offers in demand courses that produce competent professionals globally. The university was called as The First and Only Resort Campus in the Philippines due to its modern and elegant design. Aside from its unique structure, it also has complete facilities that would be really helpful for students practical learning. All rooms are air conditioned and its sizes are just enough to accommodate an average number of students. The university has different laboratories for outside class discussions such as Computer Laboratory, Mac Laboratory, Bayleaf Mini Hotel, Moot Court, Drawing Room, Dance Studios, Gymnasium and that which enhance students talents and abilities. The university has two buildings named after Sotero H. Laurel and Jose P. Laurel that was connected by a new building forming the laurel leaf structure, earlier this year. The Academic Resource Center or the University Library was relocated and just opened its doors to students last summer of this semester. The employees in this institution are really approachable and friendly. The security and maintenance personnel are always around the vicinity and it really shows that they are really dedicated to their work. The professors are professionals in their chosen field. They are highly competent to produce another generation of professionals from this university. To sum up this, there are lots of aspects to take in to consideration in choosing the right educational institution. The university that you will choose will be a great influence in enhancing your knowledge and abilities but most importantly, your character the moment you enter college until you face the real world. We chose Lyceum of the Philippines University Cavite Campus as our alma mater because we believe that this educational institution will mold us into what we want to be. Viva Larga Pirata!